Tuesday, 16 October 2012


Designing Process of Company Logo

Layout 1
This is my design idea for the company logo. The name of the company is a Shock Production as we have to produce a controversial video. In my logo I used zigzag waves that represent heartbeats. The face of the man also represents a shock expression that is supposed to be provoked from the video. I am still not sure about the hues of the logo. So I am going to improve them.


Layout 2
This is the second layout of the company logo. I replaced the face with the film which represents video production. I also changed the hues of the first layout with the black and white hues.
Layout 3
I added an Inner Shadow to the perforations of the film stock. This way, it looks nicer having some effects.


Layout 4
This is the fourth design of the company logo. I slightly changed a perspective view of the logo adding inner shadow to the text and changing the colour of the zig zag line from white to red.




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